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1. The growing number of cyber-attacks in the insurance industry has necessitated insurance companies to adopt robust security measures to protect their policyholders’ data. What would you say are some of the essential security measures that insurance companies should provide?
To protect customers' data and minimize the risks associated with cyber-attacks, companies should implement several essential security measures like Access Control to ensure that only authorized users can access sensitive data using also strong passwords and multi-factor authentication; Regular Backups Procedures to ensure that critical information is protected and can be recovered; Employee Education Program about cybersecurity best practices, including recognizing phishing emails, avoiding suspicious links or attachments, and reporting potential security incidents; Encryption applied to sensitive data, particularly for data stored on servers, databases, and backup systems; And a robust Security Monitoring tools and process to respond as faster as possible to an incident. These are some of the essential security measures that cannot be neglected. 2. In recent years, AI and ML have seen an increased role in the insurance industry while predicting potential risks and helping underwriters make more informed decisions. What are your thoughts on the role of artificial intelligence in the industry, moving forward? Frankly, I believe that almost any kind of process that can be automatized and has low money return will be replaced or empowered using AI increasing drastically productivity, and data quality, and decreasing errors. Specifically, in the Insurance industry, I think AI has a significant role to play in risk management, claims process, fraud detection, and customer service/experience. Also, holding a large mass of data, I believe that underwriting automation and predictive loss prevention could be deployed. 3. Before your stint at Alper Consultoria em Seguros, what were some of the previous experiences that empowered you to gain deep expertise in digital strategy, strategic planning, global marketing, project coordination, and stakeholder engagement? I'm a digital native professional with more than 20 years of experience in the digital field as an executive at large companies such as Whirlpool, Samsung, Telefônica Vivo, Leroy Merlin, and a Mercado Livre's invested company, leading the digital transformation and executing high complex projects cross-company like e-commerce platforms, digital asset management, post-sales digitalization - call center, structuring the data strategy, design a single data source high-performance serving as a DMP, redesign the media buying strategy and practice - ˜R$700MM/annually budget (one of larger media investment amount of Brazil) generating more than R$60MM in media monetization, online and offline marketing for product launches globally and so on. “My understanding is that embracing innovation, prioritizing user-centricity, investing in data analytics, and fostering collaboration will do your organization will get success in the new economy sustainably.” 4. On an ending note, what is your advice for other senior leaders and CXOs working in the insurance industry? As a Chief Digital Officer in the insurance industry, I follow some methods and practices that I consider significant, especially for the digital transformation process such as: Embrace Innovation, in my perspective innovation is not just about technological things but also the mindset of how to solve a problem. This is one of my favorite matters, and that’s why I decided in 2010 to enroll in Design Thinking master’s degree. We should as senior leaders engage the team and give a proper environment to discover new ways, think critically about the processes, and test emergent technologies to explore how these initiatives and technologies can improve your operations, enhance customer experiences, and drive business growth. Put the user internal and external (customer) at the center of everything the team does, understanding their needs and observing the market gap to find opportunities – user-centricity is the word! Attracting, retaining, and developing top talent. Push them to absorb new and diverse skill sets. Encourage continuous learning and provide opportunities for professional growth. Develop a team that is agile, adaptable, and curious about emerging technologies. People are one of my pillars set in the digital transformation process. Foster a Culture of Agility is extremely relevant nowadays, as fast you try, and sometimes fail, the faster you solve a business challenge. We should encourage our team to embrace changes, experiment with new ideas, and be open to learning new ways and technologies. Spread the power of data analytics culture to gain actionable insights, drive decision-making, and improve operational efficiencies. My understanding is that embracing innovation, prioritizing user-centricity, investing in data analytics, and fostering collaboration will do your organization will get success in the new economy sustainably.